Big News for Publishers: Google AdSense Now Supports Third-Party Ad Serving Technology

Google announced that AdSense (the AdWords content network) now supports the use of third-party ad serving techniques and technologies. I am not sure if most publishers understand the significants of this. Many large companies would not even think about placing an ad on a publisher's site without being able to track the results of those ads (impressions and clicks) through a third-party ad serving intermediary. Got that?

What this now brings to AdSense are major agencies and advertisers with large budgets, who are now more willing to dip their ad budgets in Google's content network. More advertisers with bigger budgets means more money for AdSense publishers.

There are a few requirements for these ads to show up on AdSense publishers sites.

(1) You must opt into image ads
(2) Enable advertisers to target your AdSense channels
(3) Opt into placement targeting

If you have all three, then you can now enable advertisers to place these ads on your site.

Will the ads look different? Yes, they shockingly won't contain the 'Ads by Google' text near the ad. Even more of a reason for larger advertisers to use the Google content network.

Will the ads act differently? Yes, they will open in a new window as opposed to staying in the same window.

Which third party tracking vendors are certified?

(A) North America: Ad servers include DoubleClick DFA and Mediaplex/ValueClick
(B) North America: Rich media include DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, Pointroll, and Unicast.
(C) North America: Research include Dynamic Logic/Safecount, Factor TG, IAG, and InsightExpress.

You may need to update your privacy policy to include more details about these third-party tracking techniques. More on that over here.

Can you block these ads? Many you can by using the competitive ad filter, but the third-party Flash ads you cannot block without contacting Google.

 

Making Money Online Without Your Own Product

There are a lot of details to pay attention to when starting an internet marketing web site. Before you can do anything, though, you have to have a plan, a domain name, and a web host. These three things will get you started so you can begin making money online.

When getting into online marketing what you need to start making money online depends on what type of work you are getting into. If you are doing affiliate marketing you do not need as much as if you were to start your own business. But assuming you want to start your own web site, there are a few things that you will need in order to make money on the internet.

The first thing you will need to make money online now is a plan of some sort. Having a plan can help you determine what type of business you want to start, what product you want to promote, and how you will market the business. You plan will serve as the basis of your site for how it will become successful.

The next facet to starting your web site is purchasing a domain name. Unlike what many people believe, there is much more that goes into selecting a domain name other than just picking a name. Your domain name is your identity; it is what people know you by. Therefore, you want to try to include your businesses name or specific keywords within the domain if at all possible.

After selecting a domain name it is time to search for a web hosting provider. The web host is the key part to you having success with internet marketing. If you have a poor web host chances are your site will always be down. You want to find a web host that is reliable, handles complaints quickly, and is always ready to respond to your need.

Once you have your web host, it is time to start creating your site. This means coming up with a creative business name, writing fresh and enticing content, and designing a visually appealing web site. Every little detail can make or break your site. Therefore take time to produce a site that will catch the visitor's eye right away.

Lastly, you want to begin marketing your site the second it is up and running. The only way you can begin to make money online now is if you begin promoting it. DO NOT wait to start promoting your site until it is further developed. All this will do is take away from potential traffic and business you could be getting. The sooner you begin marketing the sooner you can get your first sell.

There are a lot of details to pay attention to when starting an internet marketing web site. Before you can do anything, though, you have to have a plan, a domain name, and a web host. These three things will get you started so you can begin making money online.