Tear Down the Borders
Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.
Removing borders from your AdSense ads can lead to a significant boost in CTR.
Use Matching Fonts
Match the font of your site content to the fonts of your AdSense ads.
Use Matching Colors
Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.
One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.
Use Blue Links
Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.
Use Large Ads
Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Place Ads on the Left
Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.
Use the Heat Map
Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.
Integrate Ads with Content
Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.
Use Custom Channels
Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.
Don't use Low-Paying Competing Ads
Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.
Use URL Channels
Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.
Use an AdSense Reporting Package
Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software to give you more insight into your AdSense earnings.
Don't Compete for Other Peoples High Paying Keywords
If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.
Don't be a follower. There is no money in being one of the crowd.
Do Compete for Your Own High Paying Keywords
Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.
Increase Traffic
In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.
I'm trying a new thing.. I took this article from a free article resource:
Tips for Improving AdSense Performance
Grow Your Adsense Piggy Bank: $30 to $300 A Month
Maybe you've had your own "Aha" moment with Google Adsense.
I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized.
You see, most people online (including you and me), are looking for information. I call them "lookey-loos." They want to gather information before making a purchasing decision. This is normal behavior. However, if you are looking to earn or make online money via a web site affiliate program, you'll quickly realize that it takes a lot more than slapping banner ads and links on your site.
Although, I've made a modest amount of affiliate income, it didn't seem enough to make it worth my while, in spite of what the affiliate marketing ebook gurus said. That's the point where I decided to put Adsense on my sites. Got nothing to lose, right?
At first I was like "Cool. A few pennies a day in the piggy bank." I didn't have to do anything extra for it, so it was kind of an easy way to make some "spare change." I didn't care how much I made each day. Anything was better than looking at a big fat zero.
Then something changed. The money accumulating in my Adsense account began to grow. Hmmm. Maybe there's something more to this Google Adsense thing than I realized. Adsense seemed like a pretty decent opportunity to make money online.
This is when I got serious about the potential to make money with Google Adsense. I know I'm just one of thousands of website publishers that has recently discovered that this is one of several ways to make extra money.
So here many of us sit, anxiously checking our stats to see how much money we've made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth.
While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly.
But what is the secret to doing that?
**WARNING: If you're interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now**
I believe that slow and steady wins the race—and, you'll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come.
The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it's just not worth it.
Anyway, for those of you who think that you'll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There's still plenty of time for you to get there. However, you must get serious. You won't make the big money if you're treating your websites like a hobby.
Ok. So, here's some quick tips on what you can do to grow your Adsense profits (I'm currently making over $300 per month with Adsense by following this very strategy):
***BUILD QUALITY CONTENT SITES***
Content is King.
You will not see good CTR without quality content. Put yourself in the visitor's shoes. What's the first thing you'll want to do when you visit a crap website? Yeah, that's right. Leave. Some web publishers believe that quality content doesn't matter. That people will be less likely to click if they get good information at a site. This is not my experience. Some also believe that a crappy content site will cause visitors to click on Adsense ads to "escape" a bad site. I think this is B.S. When's the last time you clicked on an ad to escape someone's site? It's too easy to hit the "back" button or close the browser.
Your job as an online web publisher is to give people quality information. The ads are an added benefit to your visitors. If they want more information on a product or service related to your subject matter, then they are more likely to click on an ad. They will trust your site more. And, yes, my sites consistently have really good CTR. That means "high interest."
***BUILD MORE THAN ONE WEBSITE***
While a few lucky web publishers have hit the golden jackpot ($10,000 a month and up) with only one site, most of them had built up a very popular site over several years and already had tons of steady traffic (in the thousands). When they put Adsense on their sites, they saw instant big money, and they continue to reap the rewards.
You and I, down here in the trenches with fairly new sites, cannot realistically expect to achieve these lofty heights overnight. It's gonna take a lot of work to get where they are, if we ever do. Even if we don't, we can still make a nice enough income to achieve our desired financial goals. So quit obsessing over what so and so is making and focus on your own web publishing business.
Now the truth is, the more quality websites you build, the more money you'll make with Adsense. This goes for blogs too. If one site drops in clicks, then another site often picks up the slack. This is my experience. And these sites don't have to be big money makers on their own, or get lots of traffic. It's a numbers game. The more sites you build, the more opportunities you'll have to reap Adsense profits. How many sites you build is up to you, but it's not uncommon for successful web publishers to have between two and 10 sites, some have many more!
Yes, this takes a lot of work. You have to research a niche topic, keywords, popularity potential, design a decent looking site, write or hire someone to write quality content, get your site listed in the search engines, keep monitoring your site, etc. So, you'll be working some long hours in front of your computer. But think of it as building your online empire—one site at a time.
***USE HIGHEST PERFORMING AD BLOCK***
While you can test various Adsense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It's the 300x250 rectangle. This block should be blended into your web page so that it doesn't look so conspicuously like an ad. People hate ads. They don't like to be sold to. However, if your ad blocks don't scream "advertisement" to them, they're more likely to click. This has been proven.
The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you're free to experiment with ad blocks on your own site.
***TWEAK AND UPDATE YOUR WEBSITES***
No website is perfect. You can always make improvements. Change or add new (relevant) information. If your website is ranking low, try adding new information. Search engines love websites that have fresh information. You don't have to add something new every week, but you can tweak and update your sites periodically. I've had sites move into excellent search engine positions just by doing a little tweaking.
BEWARE of auto-generated feeds and content. Google is cracking down on sites that have too much automation. The search engines seem to love organic content that looks and reads like the web publisher put some personal effort into it.
***WORK ON GETTING MORE TRAFFIC***
I know. This is the 100-pound gorilla for all of us. By now you know it's not easy getting web site traffic. Whole ebook empires have been built around this very subject. All I can tell you is that there are some proven techniques, but they take work and time. One of the best ways, and the method I use consistently to get great results is writing articles like this one, and submitting them to article directories and lists. It's also a nice way to get new sites indexed relatively quickly.
You MUST keep working on getting more traffic to your websites. Traffic=Clicks=$$$
I know it can be frustrating when your site traffic is in the single digit per day category. Look at it this way, there's nowhere else to go but UP.
***KEEP LEARNING***
An important KEY to increasing your Google Adsense profits is to learn as much as you can about the business of making money online with your website. Knowledge is power. There are plenty of generous people online offering free advice on how you can improve your Adsense income.
I wouldn't be where I am now without taking full advantage of free and paid resources. Remember, you're not alone. There are lots of folks going through the same thing that you are. If you are open to learning, you CAN move forward towards reaching your income goals with Google Adsense.
***SET GOALS***
If you made $30 this month, set a goal to make $40 or $50 next month. If you made $80 this month, set a goal to make $100 next month. Having a monthly goal is a great way to stay motivated while you work on your website business. Trust me, I know. My first month with Adsense I earned a whopping $32.46. It took several months for me to make it into the monthly check club. However, with steady work, and determination to increase my Adsense income, that check has grown bigger every month.
***HAVE RESPECT FOR ADWORDS ADVERTISERS***
Adwords advertisers respect web publishers who understand that the reason they allow their ads to show up on your website pages is so that you can help bring them quality prospects. Adwords advertisers are looking for a decent return on investment (ROI) for their Adwords dollars. They don't have to run their ads on the content network. Google makes it easy for them to turn that option off—and many do.
So, keep in mind that it's in YOUR best interest to keep the Adwords advertiser's best interest in mind when you build your websites. Advertisers want to see profits just like we do. They want some of those clicks to produce sales. If they don't make enough sales, they will quit using Adwords. That leads to less money for web publishers.
There are some greedy, opportunistic web publishers out there who only care about filling their pockets with quick cash. They don't care about how much money their SPAM pages cost advertisers when they send unqualified, or barely interested visitors, clicking onto the advertiser's site. Poor quality website traffic may make some web publishers a tidy sum, but they risk being downgraded eventually by Adwords advertisers and Google itself. Google is giving their Adwords advertisers more tools to track clicks and sales conversions.
Trust me, you want to be on the good list of web publishers that can be trusted by Adwords advertisers to consistently bring them qualified visitors. That's what they are paying for. And, quit crying over low paying clicks. Google and their advertisers don't owe you a living. If you want to make more Adsense money, then you'll have to work smarter and harder.
***BE PATIENT BUT PERSISTENT***
While Google Adsense is a great way to earn or make online money, it's definitely not a get-rich-quick scheme. It'll take months, maybe even a couple of years before you realize those big check dreams. Meanwhile, keep doing a little bit here and there to build a solid online business.
Actually, what we really do is provide a needed service to people—we provide quality information to help them find what they're looking for quickly and easily. We help the "looky-loos" save time and money. We are information providers extraordinaire!
What a great way to make a living.
Understand the way adsense works:
In a very simple way, I will explain how google adsense works:
Lets say someone wants to advertise his car rental service. This advertiser goes to googles adword site, and after a short process, he publishes his ad. During this process, the advertiser excepts to pay a certain amount of money, for a certain amount of *page impressions, or a *certain amount of advertisement clicks.
Lets say an advertiser is paying google 10$ for every 1000 page impressions.
Now, you have a web site, and you would like to earn some easy money.
So you go to the google adsense homepage, and create an account.
once you've created your account, all you have to do is decide which formats of ads you would like to put on your website.
Ok, after you have set up your account and after you put the ads on your site, you start earning money.
You remember that advertiser who is advertising his car rental service? well, since your site is about Cars & Motors, google will decide to apply the advertisers "car rental service" in your ads. Why? Maybe because the person who is surfing your site would like to rent one of the cars you have mentioned on you site. Who knows.
I just don't get it. How on earth do I benefit from this?! All I want is to make some quick and easy money!
Ok Ok, I'll get to that right now.
- The advertiser pays google, for placing his ads in appropriate web sites.
- Google pays you, for allowing them to post ads on your site.
The amount of money you earn:
remember that their are two ways the advertiser pays google? Or via page impressions, or via advertisement click.
Google does not tell the exact amount of money you earn from each page impression, or from each advertisement click. However a click in worth more than an impression. And again.. Why? Because its not a big deal if someone enters your site. But entering a site, then spotting an ad, and then clicking on it- takes more of an effort than just entering your page.
I hope this was easy enough to understand.
*Page impression- Every time someone enters your site.
*advertisement click- Every time someone clicks on an advert on your site.
For more information such as:
- How to make more money threw your ads.
- How to increase the amount of people who enter your site.
- and much more,
please continue to visit this Blog.
Google Adsense, start earning money. (part 2)
Important: If you have not read part one, please do so Here.
Ok, so once you have understood how to get people to visit your Blog, you want to start making money threw it.
Google Adsense is the right thing for you.
For learning how the Google AdSense program works, visit Here.
The way to get the most out of Google AdSense.
Buy now, I assume you've clicked on the Google AdSense link above, and created an account. After learning the basics, you want to how to generate more profits to your account. Or in other words- You want to learn how to make more money.
Important Rules:
- Make sure your ads are blended into your site:
Match the color of the ads, to the color of your background. You can find good and bad examples Here. The Good example is on the right hand side, and the bad examples are all the other ads.
- The AdSense format:
Check which ad formats are best for you site. For ad formats go to Google's AdSense Formats Page. Most people find the Leaderboard (728 x 90) and the Wide Skyscraper (160x600) ads, as the ones which attract the most people.
- Link Units!
One of the new ways for getting lots of clicks is the link unit ad. Again, you can find an example Here. You need to decide which type of link units work best for you. Usually, good blended link units get the most clicks, since they seem as if their just part of your site.
Those were just a few important tips about the Google AdSense program. But believe me, if you follow those rules, you want regret it.
Introducing video units. Good or Bad?
Good.
It's simple. The more interactive the ads become, the more chances of people noticing them, which means an increase of the amount of clicks you'll get.
So what's it all about?
Introducing video units:
"AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time.
We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
If you're looking to build "stickiness" with your visitors, show quality YouTube partner video on your site, and earn extra revenue along the way, and want to know more, then review our common questions about video units."
How do I earn with video units:
"When you place a video unit on your website, you'll earn revenue from two types of ad formats: companion ads, which sit above your video content within the player and can be either text or image-based, and text overlay ads, which appear in the bottom 20% of the video content area. Ads on video units can be paid on either a cost-per-click or cost-per-thousand impression basis."
What kinds of ads will appear in the video unit?
"Video units may display two types of ads:
* Text overlay ads, which are displayed in the bottom 20% of the video as it plays
* Companion ads, which appear above the video content within the player
The ads displayed can be either contextually targeted or site-targeted, and may be paid on either a cost-per-click or cost-per-thousand impressions basis."
How do I add a video unit to my page?
"Once you have linked your YouTube account and AdSense account, it's easy to add a video unit to your page. Just follow these steps to customize and implement your player.
1. Sign in to your account at http://www.google.com/adsense.
2. Select the AdSense Setup tab, then choose video units as the product.
3. You'll be directed to the YouTube website to customize your video unit. If you're not already logged in to YouTube, you will need to do so.
4. Enter a name and description for this player that will help you remember it in the future.
5. Customize the colors and layout of the player to fit your site.
6. Choose the type of content you'd like to display in this player: automated content that's automatically targeted to your site, or content from specific categories or providers.
7. Click the Generate code button.
8. Copy the code in the box and paste into the HTML source of your page where you'd like to display the video.
Once you've saved and published your page to the web, you'll see targeted videos start to show up right away."
What kind of video content can I choose?
"There are three ways to choose video content:
* Selecting individual content providers, YouTube partners who have chosen to distribute their videos to publisher websites along with targeted ads
* Selecting content categories, topics and themes of video content you'd like to show on your site
* Automatic targeting, in which the video content you display will be automatically targeted to the content of your site. You can assist the targeting by providing relevant keywords."
How often is content in my video units updated?
"Video content is updated frequently and automatically to help ensure there's always something new and interesting for your users to watch."
How will my users interact with the video unit?
"Each video player features standard YouTube video controls, allowing users to play and stop the video at any time. While the video plays, they can click on either overlay or companion ads, and the advertiser's site will open in a new window or tab.
All video units are user-initiated, so they won't be intrusive to your site's visitors. Users also have the option to minimize the overlay ad if they'd prefer."
High Paying Ads. Extremely Important.
Ok Folks, a totally new subject. High Paying Ads.
One of the most obvious things about different ads is- they are different. (Well Daaa..)
Well yes, maybe it's really obvious, but there are still things you need to know:
Lets imagine together, that a new Hi-Tech company wants to sell a new product they invented. Lets call that company "Techy".
Now, Techy wants to let every one know about their new product, so they produce nice commercials, and they place huge posters on the streets.
Oh! What a coincidence! They also use Google Adwords!
Ok so how is this stupid 'Techy' company story relevant to me? I just want to make some money from my site! (or Blog..)
Well if you want to make money through your Google adsense ads, you better listen hard. (Really hard.)
This Techy company, makes Millions of dollars every month. (Because their product is really good..). Now, remember that Techy is advertising their product through Google Adwords? Good.
Lets continue imagining.
Your Blog/Site, reviews "new High-Tech products", and you also have Google Ads.
If you haven't noticed yet- Google is very very smart, and their technology is amazing. Google knows how to put suitable content in your site's ads. That's how and why their adsense program is so successful.
And back to our story..
As we both now know, your site reviews High-Tech products, and Techy is a High-Tech company, who wants to let the whole world know about their new amazing product.
Since Techy company has Millions of dollars, they wouldn't mind spending a few bucks for Google to advertise their product. Actually, because Techy are so rich, they are willing to pay Google lots of money for each click or impression, of their product.
This is where you and your site come in-
Google will place Techy's ads on your site, and you will earn huge sums of money for each click, or site impression which shows the Techy ad.
You can earn up to 54$, or more, for each click! Look at this short list, of what different company's are paying Google-
$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
...
For more KeyWords, just search Google for 'Adsense KeyWords'. You are welcome to use the search box on this Blog.
By now, you must be falling a sleep on your computer's screen. So wait, just one more second.
If you really want to make money from your Google ads, make sure you do not attract 'New Tooth Brush' or 'Check out this NEW Toilet Seat' ads.. I doubt they pay much..
Have a nice day, and make sure you have the right KeyWords.
Google gives out secret trick to Improve CTR!!
One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.
I don't know how many of you even know about the option you have in your Adsense account, to select multiple color palettes, for 1 Adsense ad.
What does this option do, how does it work, and why should I use it?
It's very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a thing.
You'll have to ask Google exactly how it works.. But what I know is that it simply modifies the code which is generated, to have the option of changing the color palette.
Why should you use it?! That's a good one..
Ok Ok.. I'll explain..
Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.
People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means they got attracted to the ad (which is good).
Now, since I know you'd love to have a screen shot tutorial of this terribly complicated process, I have created one.. I made it extremely easy to follow so you'll all be happy.
15 Great Google AdSense tips to earn money
Google AdSense Tip #1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-Google AdSense-keywords.txt).
Google AdSense Tip #2: Improve your keywords
Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-Google AdSense-keywords.txt and save the suggestions to [web page name]-Google AdSense-suggestions.txt.
Google AdSense Tip #3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google Google AdSense is keyword-targeted advertising: Google Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
Google AdSense Tip #4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Google AdSense unit on each and every content page of your site. But where? You will find more about that from the next Google AdSense tips.
Google AdSense Tip #5: Choose the right Google AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three Google AdSense formats are:
336x280 large rectangle
300x250 medium rectangle
160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
Google AdSense Tip #6: Color tips
When creating your Google Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom Google AdSense palette:
border color = background color of your web site
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
Google AdSense Tip #7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the Google AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for Google AdSense ads because your visitors read the text and then they want more resources.
Google AdSense Tip #8: Increase the number of ads
If you have a lot of text on a page, use multiple Google AdSense units. You can use up to three Google AdSense units on a page, two Google AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
Google AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the Google AdSense for Search settings, you won't lose your visitors.
Google AdSense Tip #9: Preview Google ads
You can find out what ads will be served by Google Google AdSense if you install Google Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because Google AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this Google AdSense tool to see what ads see your visitors from France, Germany or other countries.
It's possible there are no Google Google AdSense adverts available for your webpage. Hide Public Service Ads, using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of Google AdSense units. In the alternate url box, enter the absolute url of the html file.
Read more about alternate ads.
Google AdSense Tip #10: What not to do
Don't click your own ads
Don't ask others to click on your Google ads
Don't manually change Google AdSense code
Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
Don't employ cloaking, hidden text or farm links
Don't use Google AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
Google AdSense Tip #11: Show images above or next to your ads
Placing images above Google AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.
Google AdSense Tip #12: Use section targeting
Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.
Content you want to emphasize.
If you want some content to be ignored, use
Google AdSense Tip #13: Alternate the colors of your ads
Google AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put Google AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:
google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];
Great for overcoming ad blindness.
Google AdSense Tip #14: Your Google ads should be visible
Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.
Google AdSense Tip #15: Use Google AdSense channels
You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an Google AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for Google AdSense.
William Mok is one of the internet marketing company CEO and he is a successful internet marketer.To receive more internet marketing tips and free e-book , please visit http://www.marketonair.com
Adsense; Improve Your Earnings by 5 Folds
You may find many Adsense Gurus on the net, offering you thousand ways to improve your Google adsense earnings! Mind you guys, just buying some genius adsense template and expect it to produce thousand dollars a day is a sure impossibility!
I am telling you with my practical experience that nothing would work unless you are prepared to go that extra mile. You should get hold of the adsense secrets that are unique to your site. You must be prepared to make continuous changes and measure effectiveness on a continuous basis.
Following are simple but effective steps successfully followed by the author, which may help you to improve your adsense earnings by five folds or even more! However, keep in mind that nothing would work unless you customize these options to suit your requirements.
The Best Position - This is always the demarcation point which decides you should be earning in hundreds or thousands! You must identify the most likely position where the reader would be most tempted to click. At first you might have to follow what Adsense Gurus have suggested. However, you must keep in mind that what they have said is not unique to your site.
You should be bold enough to do your own research and identify the best positions unique to your site, 'cos there could be exceptions to what Adsense Experts have proposed. Best example I can quote is 'Plentyoffish.com' a dating site which earns half a million Dollars a month just by displaying a single Google ad in each page with completely different link color format than the rest of the site using!
White Is In Demand - Having more white space around the article and the Ad will definitely increase your click through rate. In my case, this is one of the real secrets behind the high click through rate in my Adsense ads. Your objective should be to get the reader's attention to the Adsense ad and the article. Therefore, it is important to have other areas blank as much as possible to centre reader's attention to the Ad and the article. Remove all unnecessary items which are cluttered around the article and the Ad and have more white space on either side of the page.
What is Your Ad Size? - Highly effective Ad formats are 336x250 and 768x120. However, it is up to you to find out the best size for your site. These are the widely tested and accepted sizes. Tyr them out and see the outcome.
Be Discreet - I personally don't prefer to server image ads in my Adsense campaigns because they dilute the effectiveness of the Ads. It is starkly obvious to the reader that they are clicking on Ads and the sole purpose of putting them is to make money! Just don't make it so obvious! Instead, include text ads which are relevant to the theme. Place the ads where the reader is likely to seek a break while reading the article or your copy.
Artistic Way To Be Discreet - The font, color and texture should match with the rest of the page. This will make the ad looks like part of the article. You have the options to use either an ideally matching color or a contrasting color. Either way is effective.
Use The Maximum but Have a Balance - Always try to use maximum number of adsense ads in each page. Don't lose balance however! Ads should not dominate the page.
Measure the effectiveness of Ad units - Always make use of Google Adsense channels to identify which position or format has produced high click through rates. Be prepared to change the Ad format, color and position according to your findings. These simple but effective methods surely drive you more income you never ever expect if you are prepared to follow those in your own way. Find out your way out today.
Poker Affiliates: Use PPC Ads For A Traffic Boost
As a poker affiliate, you should always be on the lookout for ways to generate more player sign ups. PPC advertising is one such technique that can deliver in this area. Here is a quick rundown of exactly what PPC advertising is and how it can benefit your poker affiliate marketing business.
Pay per click advertising is a search engine marketing technique that involves bidding on keyword phrases and paying a fee when visitors click on the ads. Here are some of the benefits that PPC advertising can provide for your business:
1. You don't need to be a computer genius or SEO guru to run a highly profitable PPC ad campaign.
2. PPC advertising gives you the ability to test ideas and see results immediately.
3. No need to worry about tedious search engine optimization.
4. You can instantly target any keyword phrase that you choose.
PPC advertising is not without negatives however. Here are the downsides to using PPC advertising:
1. Monthly advertising bills to pay.
2. PPC ads are at risk for fraudulant clicks.
3. Pay-per-click pricing can become very expensive over time.
PPC advertising gives advertisers complete control over their ad campaigns. Advertisers can effectively target their audience and determine how much each visitor is worth to them. Pay per click ad networks provide an excellent platform for identifying a desired target audience by geographic setting and subject.
Advertisers have access to various tools provided by PPC ad networks to monitor the effectiveness of their advertising. It is easy to use these powerful tools to track campaigns and tweak them for optimal profitability.
When you begin using PPC advertising to promote your websites, your keyword phrases are extremely important. Choose as many specific keyword phrases as you can and then write an attention grabbing advertisement that uses as many of those keywords as possible.
Also, it is important to remember to stick to your advertising budget. Start slowly and work on improving the effectiveness of your advertisements, avoid placing high bids right out of the gate.
PPC advertising has really caught on in popularity and should continue to grow. It is a relatively new form of online advertising and in my opinion, hasn't yet reached it's full potential. Try using PPC advertising to promote your poker websites today!
How Does Google Detects Invalid Clicks - A Must Know For AdSense Publisher.
A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.
Google does not reveal any specific details about invalid clicks in order to protect their proprietary clicks fraud detection technology. Hence, you would not know who is generating these clicks on your site or where these clicks come from.
If you are not getting any details of the invalid clicks from the termination letter, it may be a good idea to learn how Google defines these clicks and ways to detect them.
Google defines invalid clicks as:
* Manual clicks intended to increase publisher's advertising
* Clicks by automated tools, robots, or other deceptive software.
-So how does Google detect these clicks and how would they know which clicks are invalid?
Google AdSense team uses three powerful tools to detect invalid clicks:
* Detection and Filtering Tool: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
* Advanced Monitoring Tool: Google uses its proprietary software to monitor clicks fraud activity. They are constantly working to improve their technology.
* The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of clicks fraud. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.
Despite the effort that Google put in to improve their clicks fraud detection technology, there are few innocent publishers whose AdSense account has been suspended or banned temporarily for different reasons. For example, a sudden spike in your AdSense earnings would probably raise the red flag in their system and cause your AdSense account to be suspended. If your AdSense account is suspended for invalid clicks which you did not commit, Google provides you a way to make your appeal:
http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal
A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
The author of this article is Casey Yew, Thanks!
How To Boost Blog's Traffic- And Make Money.
Ok. This is probably the most interesting and exciting part for most of you.
You might be:
- Just an ordinary blogger, and you would be happy if more people visit your blog.
- Just an ordinary blogger, but you would be happy to make some money out of your blog.
- A little more than an ordinary blogger. You write well, and think you deserve a large amount of cash for you blog.
- An exclusive writer, who thinks he can make tons of $ from his blog.
If you can fit yourself in one of the description above, follow these steps.
First step- Look and Feel.
If you enter a blog, and the writing in poor, the outlet is messy, the colors are disgusting and the topic is boring, wouldn't you just leave?
One of the most important things about a successful blog, is first of all the way it looks. When you start your blog, or have already started one and want to improve it, you should first of all think about the person visiting your blog. Ask yourself 'would I like to visit this blog?'
Important rules you should keep:
- Write about interesting stuff.
- Make sure you keep your Blog updated.
- Keep the blog organized:
Make sure your outlet- backgrounds, pictures, text color, text size, all look nice and clean.
- Make sure, or try your best, your punctuation is correct. Look for your spelling mistakes, if you find one- correct it.
If you make sure you keep the rules above, I assure you your Blog will be a great one to visit and read. People will start talking about it, and it will start spreading as fast as the wind. Trust me, I know what I'm talking about.
Next- Make Sure your Blog is easy to Search for.
Their are plenty of different search engines. The main one are Google, Yahoo, Msn and so on. Make sure you let them know about your Blog!
How? For example, log onto google.com, and search for submit site. The site you will find will be the following-
http://www.google.com/addurl/?Continue=/addurl.
Start there, and follow the same process for any search engine you find.
Make sure you don't miss special Blog Searchers! For example- http://blogsearch.google.com/ or
http://www.blogsearchengine.com/ or
http://www.ysearchblog.com/.
And their are plenty more. Just search for 'Blog Search' and submit your site to them.
Check out sites that incourage people to visit your blog. Sites like- http://www.blogmad.net
Google Adsense Tips, Tricks, and Secrets- PART 1/2
Build an Empire?
When you're deciding to become a website publisher you will fall into one of two broad categories:
- Publish 100 websites that each earn $1 a day profit
- Publish 1 website that earns $100 a day profit
The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm's, market trends, etc). You can adapt your plan on the way, but you'll have an easier time if you start out going in the direction of where you want to end up.
General or Niche
You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it's currently zero).
Once you've gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don't try to run with the big dogs if you can't keep up. If you have to ask if you're a big dog, then chances are, you're not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).
New Sites, Files and Maintenance
When you're building a new site don't put adsense on it until it's finished. In fact I'd go even farther and say don't put adsense on it until you have built inbound links and started getting traffic. If you put up a website with "lorem ipsum" dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google's media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP's you will speed this process up dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it's only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.
Managing URL's and channels
Adsense channels is one area where it's really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:
- domain1.com - 728 banner
- domain1.com - 336 block
- domain1.com - text link
- domain2.com - 728 banner
- domain2.com - image banner
- domain2.com - 336 block
- domain3.com - 300 block
While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.
Adsense: Why Bloggers Don't Get It
In doing the research for my series of Adsense articles, two common ideas kept getting repeated:
- My Adsense ads are horrible, they only pay out (insert low dollar figure here)
- My Adsense CTR is horrible, I only get a (insert extremely low CTR here)
To be fair these comments weren't coming just from bloggers, but bloggers did make up an overwhelmingly large percentage. I think this stems from a misconception on the part of the bloggers that they are entitled to high payout and CTR. I'd like to spend a little time to share my feelings on this subject. In the early days a blog may just have been an online diary or journal, but like the days of the Nehru jackets, they are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let's be clear, you can still use a blog as your online diary or journal, but nowdays it's just as likely to be used as a commercial blog. Yes, I did just say commercial blog, and no the earth didn't open under my feet and swallow me whole for saying it. Let's take some time to look at a your typical blog.
You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie's Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn't taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie's Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What's that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don't have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don't think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don't expect much to happen until you've written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you've got a significant focused reader base, that's the time to slowly ad in the advertising. Now here's the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you've worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I've sat through meetings where people have said " … you know we need more right hand pages …". If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie's Newsletter? No I don't think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who's a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here's the thing, it's detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie's Newsletter? Remember keep it simple and to the point.
Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying 'but can't I still have this … do we have to get rid of this … I really like that …'. Well I'm not your second grade teacher who's going to tell you everything's all right, that you don't have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you're doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here's the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work.
What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.
The HTML tags to emphasize a page section take the following format:
<!-- google_ad_section_start -->
<!-- google_ad_section_end -->
You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:
<!-- google_ad_section_start(weight=ignore) -->
With these tags added to your HTML code, your final code may look like the following:
<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->
This is the text of your web page. Most of your content resides here.
<!-- google_ad_section_end -->
</body>
</html>
You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.
In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.
Google Adsense Tips, Tricks, and Secrets- PART 2/2
Site Design and Integration
Once you know you are going to put adsense on your website you're going to have to consider where to put it. If this is new site it's easier, if it's an existing site it's more difficult. While there are some people who will be able to do it, in most cases I'd say if you just slap the adsense code in, you'll end up with a frankensite monster (props to Tedster of WMW for the buzzword). While every website is different, Google has published some heat maps showing the optimal locations. No surprise that the best spots are middle of the page and left hand side. Now I've done really well by placing it on the right, but you should know why you're doing it that way before hand, and be prepared to change it if it doesn't work out.
Google has also has published a list of the highest performing ad sizes:
- 336×280 large rectangle
- 300×250 inline rectangle
- 160×600 wide skyscraper
From the sites that I run, I do really well with the 336 rectangle and 160 skyscraper. My next best performing ad size is the 728 leaderboard, I don't really use the 300 inline rectangle too often. So really it depends on how well you integrate these into your site. Placement can have a dramatic effect on performance. TIP: When working on a new site or new layout you may want to give each location it's own channel for a little while until you understand the users behavior.
Another 'trick' that can increase your CTR is by blending your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.
The one area where I've found blended ads don't perform as well is forums, especially ones with a high volume of repeat members. Regular visitors develop banner blindness pretty quickly. One 'trick' to keep the ads from being ignored is to randomize the color and even the placement. As with any of the decisions about location, placement and color it's a trade off. How much do you emphasize the ads without annoying your visitors. Remember it's better to have a 1% CTR with 500 regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the adsense ads directly above or below the the first forum thread.
Using Images
One of the latest 'secrets' to make the rounds is using images placed directly above or below an adsense leaderboard. This has been used for a while but came out in a digital point forum thread where a member talked about quadrupling their CTR. Basically you set up the adsense code in a table with four images that line up directly with the ads. Whether or not this is deceptive is fuzzy and very subjective. Obviously four blinking arrows would be 'enticing people to click' and be against the adsense TOS. However placing pictures of 4 laptops over laptops ads isn't, so use your best judgment here and look at it from the advertiser or Google's perspective. If you have a question as to your implementation being 'over the line' write to adsense and ask them to take a look.
As far as using the images, I've done it and can tell you it definitely works. You get the best results when the images 'complete the story the ads are telling'. For example if you have ads about apple pies, use pictures of freshly baked apple pies, instead of granny smith, Macintosh, pink lady, and braeburn apples. TIP: Don't limit yourself to using images only on that size ad unit, it works just as well with the other sizes, like the 336 rectangle.
Added:
I got a little criticizm for this and rightly so, as I wasn't specific as I could have been. Do not use very identifiable brand name or products for your images. Use generic non-specific stock images whenever possible and appropriate.
Multiple Ad Units
Another way to increase ad revenue is to use multiple ad units. According to Google's TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you'll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Adsense in RSS
With the growth of blogs and RSS feeds you're starting to see adsense included in the feeds now. IMHO this doesn't work, and here's why:
- You only get to place one ad unit.
- You have no control over finding the 'sweet spot' for the ad unit.
- The ads are usually poorly targeted (this is getting better).
- People develop 'banner blindness'.
I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.
Affiliate Sites
Placing Adsense on affiliate sites is tricky. Are you giving up a $10, $20, or $30 sale for a $1 click? This is something you have to test on your own to figure out. If you aren't converting now it's definitely worth a try. I like to use adsense on my article pages. For example let's say you had an affiliate website where you sold shoes. You're going to need some related articles to 'flesh out' the site. Things like 'getting a shoe shine' or 'finding a shoe repair shop' these are excellent spots for adsense. While you won't get rich, they will usually provide a small steady income and cover things like hosting costs.TIP: If you find you have pages getting more than 50 clicks per month add more pages about this topic, and link the pages together. Mine you logs for the search terms used.
PPC Arbitrage
This is a dicey subject so I'm going to steer clear of precise examples. Basically you bid on low volume uber niche terms at a very low cost. You set up landing page that contains high payout ads for the related general topic. You are looking for terms with a large gap between the price you are bidding on adwords and the price you are getting on Adsense. If you pay $0.10 a click and get $1.00 a click you make $0.90 each click. To get your adsense ad approved you will need to 'add some value' along the way. You can make a killing or get taken to the cleaners with this one, so make sure you know what you are doing before you try it.
Introducing video units. Good or Bad?
Good.
It's simple. The more interactive the ads become, the more chances of people noticing them, which means an increase of the amount of clicks you'll get.
So what's it all about?
Introducing video units:
"AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time.
We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
If you're looking to build "stickiness" with your visitors, show quality YouTube partner video on your site, and earn extra revenue along the way, and want to know more, then review our common questions about video units."
How do I earn with video units:
"When you place a video unit on your website, you'll earn revenue from two types of ad formats: companion ads, which sit above your video content within the player and can be either text or image-based, and text overlay ads, which appear in the bottom 20% of the video content area. Ads on video units can be paid on either a cost-per-click or cost-per-thousand impression basis."
What kinds of ads will appear in the video unit?
"Video units may display two types of ads:
* Text overlay ads, which are displayed in the bottom 20% of the video as it plays
* Companion ads, which appear above the video content within the player
The ads displayed can be either contextually targeted or site-targeted, and may be paid on either a cost-per-click or cost-per-thousand impressions basis."
How do I add a video unit to my page?
"Once you have linked your YouTube account and AdSense account, it's easy to add a video unit to your page. Just follow these steps to customize and implement your player.
1. Sign in to your account at http://www.google.com/adsense.
2. Select the AdSense Setup tab, then choose video units as the product.
3. You'll be directed to the YouTube website to customize your video unit. If you're not already logged in to YouTube, you will need to do so.
4. Enter a name and description for this player that will help you remember it in the future.
5. Customize the colors and layout of the player to fit your site.
6. Choose the type of content you'd like to display in this player: automated content that's automatically targeted to your site, or content from specific categories or providers.
7. Click the Generate code button.
8. Copy the code in the box and paste into the HTML source of your page where you'd like to display the video.
Once you've saved and published your page to the web, you'll see targeted videos start to show up right away."
What kind of video content can I choose?
"There are three ways to choose video content:
* Selecting individual content providers, YouTube partners who have chosen to distribute their videos to publisher websites along with targeted ads
* Selecting content categories, topics and themes of video content you'd like to show on your site
* Automatic targeting, in which the video content you display will be automatically targeted to the content of your site. You can assist the targeting by providing relevant keywords."
How often is content in my video units updated?
"Video content is updated frequently and automatically to help ensure there's always something new and interesting for your users to watch."
How will my users interact with the video unit?
"Each video player features standard YouTube video controls, allowing users to play and stop the video at any time. While the video plays, they can click on either overlay or companion ads, and the advertiser's site will open in a new window or tab.
All video units are user-initiated, so they won't be intrusive to your site's visitors. Users also have the option to minimize the overlay ad if they'd prefer."
How To Build A Traffic Highway To Your Website
Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies.
Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website.
The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow.
Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services.
Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need.
Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated.
Viral Marketing:
This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far.
Optimizing your website content for high ranking
Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site.
Write and publish Articles about your business.
Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article.
Become members of forums and online communities:
As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially.
Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line.
Top 10 Ways to Get Awesome Web Traffic Using Blogs
Like many important people before you - perhaps you've underestimated the power of blogging. Blogs can be used, not only as the single easiest way to get a listing in the search engine for your desired keywords, but also serve the fantastic purpose if building a relationship with your quickly growing list of readers, listeners and viewers.
After a light lunch today, I was left in the greatest mood. So I figured I would sit down and share with you 10 ways you can share my success and popularity using blogs.
1. Use a keyword specific blog title and description. When creating your blog, I just used the free service www.blogger.com you're asked to title or name your blog and give a short description. Take this chance to think a little.
Ask yourself:
a) Who do you want to read your blog?
b) What is your interest or topic - what will you enjoy writing about?
If you have a poetry blog for example - use the word poet or poetry in your title and description. You can research the popularity of your keywords use Overture's free tool here: http://inventory.overture.com
2. Try to update often (short daily entries work great) using hand written or bot generated keyword rich informative content. Give your visitors something they want to read. I love to write so I create all my original posts, but if you have a site that needs traffic or a topic that you don't know much about you can set up an automatically updating feed using other people's blog posts, or articles. Each entry is seen as its own html page, so the engines see your blog as a multi-paged site, that is updated regularly and rich in links and keywords.
3. Create an interesting profile. Searchers and fellow bloggers love the fact you're a real person, this helps to build personal relationships. Again, put a little time and effort into this one. Tons of people peek at your profile, and Blogger.com keeps track of all your views, so open up and share a little. Everything on your profile page is taken as a searchable keyword. Things like: what you like to do, your favorite movies and music, etc. Each one will get you listed under that topic in the blogger.com directory.
4. One way to jump right in and get visitors and feedback immediately is by posting to similar blogs and linking back to your blog. Say you have a poetry blog: you can use Blogger's search tool and your keyword - in this case "poetry" or "poet." (Another way to get a quick high listing is to search Google for example "poetry blog.")
You can post a comment on their blog, just a short personal remark will do. Keep it polite, no one wants to hear negative criticism. Blogs are more personal than chartrooms or forums, and often contain personal views and opinions of the author, so don't go stepping on toes. The point is to make contact, build relationships, and exchange links. More links to your blog equals more free targeted traffic for you.
5. RSS is your friend! Create an RSS feed, by hand or using Feedburner. This gives your readers the option to subscribe to your blog with just a click. What this means to you is 100% deliverability of all the content you write by the readers request - your posts are sent directly to your subscribers via their RSS reader otherwise known as an aggregator. They are personally notified every time you post to your blog. And best of all, no spam complaints ever, and they get every update you make - no blockers or filters. Total word freedom!
6. Spread your feed by submitting to RSS directories. This is a one time deal, and you can either search and do it manually or use the tool I used: RSS Automator (it finds and submits to tons of different directories for you).
Only submit each blog once. This is a lasting deal that could mess up your good standing if you do it multiple times. So to be sure you get a listing, only submit to directories once. (This is not the same thing as pinging; you can ping every time you update your blog.)
7. Ping your blog every time you update using pinging services like pingomatic.com and pingoat.com. This lets the directories know you have updated and added a new post to your blog.
8. Create a personalized or branded RSS reader/aggregator. Talk about top of mind awareness. You don't have to be a programming genius for this one (though it helps.) There are a couple services that for a small one time fee will customize a reader for you, with your logo, header and graphics, and preload it with any media you want. So with this you're sure to be seen and remembered every day. Check out one of the best services here: http://www.tristana.org/publishers/specs
9. People love to read you, but hearing you is even better. Give Podcasting a try - there are tons of ways to get started here. I would personally recommend http://www.Libsyn.com for all your Podcasting needs. It uploads, stores, hosts, and sets up the RSS and pings for you. Like Podcasting for dummies. Then just submit your podcast to different directories and readers like Apple iTunes, and ipodder.org.
10. Radio is great but now you can create a following by imitating the idiot box. Give your subscribers another way to obsess using Video-meets-Blogging or "The Vlog." This is a medium that is far from saturated. The possibilities are endless, and you're only limited to what you limit yourself. Though it has not been promoted too widely, the new Apple iTunes Podcasting feature supports Vlog subscriptions as well.